CVS Media Exchange (CMX) Photoshoot

Photographer: Mathieu Young | Creative Director: Allison Volpicelli

Overview:
Each ExtraCare member is as unique as the brands they shop. We want to show our Suppliers and future business partners that we can help them to create meaningful and impactful connections between our customers and their brands. These connections drive measurable results for their brand while helping our customers on their path to wellness.

Our goal:
Conduct a photo and video shoot that highlights the way CMX helps brands reach our valued health and wellness consumers throughout their purchase journey via wide range of digital and in-store touch points.

Our solution:
Capture intimate moments of engagement and meaningful connections between brands and consumers, focus in on a single consumer/household and lean into neutrals with accents of red to ladder back up to the CVS enterprise. The key tonal themes we were going for were images that are personal, authentic, engaging, interactive and professional to cater to our B2B audience.

Mood Board & Inspiration

CVS Media Exchange (CMX) Photoshoot

Photographer: Mathieu Young | Creative Director: Allison Volpicelli

Mood Board & Inspiration

Final Shots

Photographer Credit: Mathieu Young