As Associate Creative Director, I was responsible for leading the company brand refresh and presenting the final creative solution to senior leadership and key company stakeholders. For this project, I worked with my team of designers to come up with multiple options for the new brand look and feel, and then presented each to the team of senior leadership. This project culminated in a website overhaul that also provided me with the experience of coordinating with external UI/UX vendors, developers and internal teams to facilitate feedback between external and internal teams. My ability to manage this project while effectively communicating with all teams involved allowed us to successfully launch Undertone’s refreshed website in a timely manner.