The challenge for this campaign was translating the client’s TV spot into a digital platform. They had four different messages and creative for each of the four sports (basketball, baseball, football and soccer) featured on the scratch offs that they wanted to feature in the digital creative.
Cross-screen Creative– We decided to include a intro animation with the ball bouncing across the screen with the coins splashing up and resolving to the end frame. On the end frame, the user can flip through two of the sports scenes and watch their TV spot. The can also click out to download the app that accompanies the scratch offs.
Mobile Only– Leveraging all four sports scenes, this creative allows the user to move their phone side to side to see the different messages and pan through the different sports scenes. The user can click out to download the app by tapping the CTA at the bottom of the frame.
